We explored the dynamic synergy between Google Ad Grants and Giving Tuesday, the global day of generosity with our special guest, Leland Dieno, a renowned digital expert dedicated to helping nonprofits maximize their digital fundraising efforts. Leland shared his insights and strategies but also conducted a comprehensive step-by-step demonstration on how to set up a Google Ad Grant account and implement best practices for your Giving Tuesday success.
Unveiling Key Discussion Topics
Throughout the webinar, we covered a spectrum of topics designed to enhance your understanding of Google grants and Giving Tuesday.
- Google Grants Unveiled: Gain a deep understanding of Google Grants, a program offering free advertising dollars to eligible nonprofits, and how it can be harnessed for Giving Tuesday success.
- Setting Up Your Google Ad Grant Account: Leland Dieno will walk you through the process of setting up a Google Ad Grant account, ensuring you have the tools you need to get started right away.
- Digital Fundraising Strategies: Discover the latest digital fundraising techniques and best practices that will take your Giving Tuesday campaign to new heights.
- Success Stories: Hear real-life examples and success stories from nonprofits that have effectively used Google Grants to enhance their Giving Tuesday impact.
- Maximizing Your Reach: Learn how to optimize Google Ads, create compelling content, and reach a broader audience to boost your fundraising efforts.
- Q&A with Leland Dieno: Have your burning questions answered by our expert, Leland, in an interactive Q&A session.
Enlightening Q&A Session
Our webinar was not just a one-way street. We valued your questions and curiosity! Leland enthusiastically answered your queries, providing actionable insights that can equip you with the essential strategies for successful Google Ad grants.
About our Speaker
Leland Dieno is a seasoned tech and marketing professional with over 25 years of experience. As the founder of Dieno Digital Marketing, he's played a pivotal role in supporting major Canadian brands and innovative startups. With a background in marketing technology for leading organizations digital strategies, including Canada's largest grocery retailer, a Canadian University, and one of Canada's fastest growing Marketing Agencies, Leland Dieno is well-versed in digital marketing's transformative power.
Additionally, Leland Dieno is the founder of Dieno Educare, a registered Canadian charity dedicated to early childhood education and marginalized community support.
His passion for nonprofits extends to working with charities of all sizes through his boutique marketing agency. He regularly donates time to charities and assist them with digital infrastructure and strategy.
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