Giving Tuesday is a global day of giving driven by the power of social media. What started as a hashtag has grown into one of the most significant fundraising days of the year.
Social media is key to driving traffic, leading directly to donations to your Giving Tuesday campaign. Your social media content should engage current donors, attract new followers, and get new donors to fuel your mission. From Instagram’s donation buttons appearing on stories to Facebook’s easy-to-use donate buttons and internal fundraising pages, the social media platforms have made it easier than ever for users to contribute to their favourite causes. Let’s make sure you are prepared to use these tools to your full advantage.
Visualize Your Mission
Sharing your nonprofit’s story with the world is made easier through social media. It allows you to create engaging graphics and show images of how your donors money is being used. This helps donors to understand why their donation is so critically needed and can create commitment and encourage action. To make it even easier, Giving Tuesday has partnered with Pexels to develop a bank of free stock images for change makers, community organizations, and nonprofits to help them communicate their work. The templates are available in Canva: https://www.canva.com/p/givingtuesday/ or use the program to create your own graphics. Canva offers photo and video editing in one easy-to-use graphic design app. Create social media posts, videos, cards, flyers, photo collages, presentations, posters, documents and other visual content.
Make sure you have each of these ticked off your list before going live:
- Your donation link is included in all social media posts and, where possible, include the donation sticker in all social media stories.
- A good hashtag on any platform will send your nonprofit’s Giving Tuesday campaign far and wide. Use it in all social media posts and stories.
- Include your sponsors in any relevant content to drive more recognition and engagement.
- Schedule all content prior to the big day to ensure it goes out on time and on the correct platforms. This will also give you some time to engage real-time with your donors!
- Understand your key audience and who you want to reach with your content.
- Make sure your social posts let people know your goal (why you need donations) and what they will be used for.
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