Giving Tuesday is a worldwide movement that brings people together to make a positive difference. As people focus on giving to charity, nonprofits can increase their fundraising efforts. On Giving Tuesday, many free resources are available to help nonprofit organizations succeed and thrive.
Nonprofits are important for solving social problems, but they have limited budgets, so they must use money wisely. That's where these free resources come in. They help nonprofits create powerful campaigns, connect with donors, and raise more money. In this blog post, we'll be your guide to a wealth of free resources that can empower nonprofits on Giving Tuesday. We have a a full list of tools and platforms to help nonprofits with fundraising.
Digital Fundraising
Google Ads Grant:
Nonprofits often face budget constraints in promoting their causes and reaching a wider audience online. Thankfully, Google offers a lifeline through its Google Ads Grants program. This program gives qualified nonprofits up to $10,000 per month in free advertising credits for Google Ads.
This generous support enables organizations to raise awareness, drive website traffic, and connect with potential supporters. Nonprofits can use Google Ads to effectively promote their mission, get more donations, and make a bigger impact online. Google Ads Grants assist nonprofits in reaching more people and obtaining vital support without financial strain.
Graphic Design
Canva:
Elevate your graphics and storytelling with Canva! Canva helps nonprofits make appealing graphics and materials to share their story. They help nonprofits create professional visuals for social media and email newsletters to improve their online presence. With their FREE plan, you get access to premium design tools to help you create impactful marketing and campaign materials.
Social Media
Buffer:
Buffer is a social media management tool that is simple, affordable, and accessible for everyone. With the more well know Hootsuite now not offering a free plan Buffer is a great alternative.
They offer a FREE (yet powerful) plan that includes, planning & publishing tools, a landing page builder and an AI Assistant. You have the option to pay a bit more for additional features. However, the free plan is sufficient to begin expanding your nonprofit's social media presence.
Metricool:
Metricool, is a single tool for all social media tasks: for everyone, whatever your skills, knowledge, and resources. Metricool provides all the tools you need for your digital strategy in one place. This includes web and blog analytics, social media metrics and scheduling, competitor analysis, and managing online advertising campaigns.
They provide a free subscription that includes:
1. Social media account management for all your brands (excluding LinkedIn).
2. Scheduling up to 50 content pieces per month.
3. In-depth analysis of 5 competitor profiles.
4. The creation of a Link-in-Bio using SmartLinks.
5. Access to analytics with a 3-month historical data view.
6. Leverage the AI assistant for generating fresh copy ideas.
Productivity
Trello:
Lets get organised! Trello is the visual tool that empowers your team to manage any type of project or workflow. Add files, checklists, or even automation: Customize it all for how your team works best. All you do is sign up!
They offer many helpful free resources and a free version that you can access that includes:
- Unlimited cards
- Up to 10 boards per Workspace
- Unlimited Power-Ups per board
- Unlimited storage (10MB/file)
- 250 Workspace command runs per month
- Custom backgrounds & stickers
- Unlimited activity log
- Assignee and due dates
- iOS and Android mobile apps
Email Marketing
MailChimp:
MailChimp is an email marketing platform that makes it easy to send professional, engaging marketing emails. From drag and drop editors to powerful automations and developer APIs, Mailchimp is built to help you.
Mailchimp also have a discount for nonprofits! They offer 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact their billing team!
Free Webinars
The Importance of Storytelling for Nonprofits:
We partnered with Vanessa Chase Lockshin, The Storytelling Nonprofit to discuss 7 ways to enhance your fundraising and increase donor engagement on Giving Tuesday. It provides proven strategies for crafting compelling stories and establishing connections with donors while also sharing proven strategies for creating interesting stories and connecting with donors.
Watch here!
Boost your engagement with donors on Giving Tuesday:
We partnered with Social Impact Solutions to explore key strategies for a successful online fundraising campaign. Here are the important points we want to share with you. Here are the important points we want to share with you.
Watch here!
Maximizing Impact, Minimizing Risk: A Giving Tuesday Security Guide!
Our nonprofit payment experts, Conor Galvin, and Aeron Ravelo, will discuss a wide range of topics to help your organization safeguard against fraud and ensure a seamless Giving Tuesday experience.
Look out for upcoming webinars on Google Ad Grants for Giving Tuesday Success. To keep up with all our webinars and other helpful tips join our newsletter today!
Our Partner Resources
Arreva
Arreva is a software that helps nonprofits with fundraising, donor management, healthcare hospitality, and auctions. Arreva is a software that assists nonprofits with various tasks such as fundraising, donor management, healthcare hospitality, and auctions. It operates on a cloud-based platform and offers full integration and automation.
Organizations worldwide utilize Arreva to accomplish their objectives and establish connections with donors and constituents. They also have a wealth of free resources that can be useful for the upcoming Giving Tuesday including their Giving Tuesday guide and more!
Engaging Networks
For over 20 years, Engaging Networks has been helping nonprofits maximize their impact. Nonprofits use Engaging Networks' online tools to raise funds, engage communities, and advance their missions. Engaging Networks is a versatile software for nonprofits that can replace or work alongside your current systems. It is customizable and innovative.
There are many useful webinars, blogs and case studies on the Engaging Networks website that you can use in your own Giving Tuesday campaign.
OneCause
OneCause helps organizations with causes spread their message and raise money using simple fundraising solutions. Their intuitive software affords teams the ability to manage: Auctions and mobile Bidding, Peer-to-Peer, Events, Online Fundraising and Text2Give®. They come equipped with a well of free resources that you can find great value from this Giving Tuesday such as:
● Blog
● Ebook
● Webinars
● Success Stories
● Research
● Infographics
● Videos
● Podcasts
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