ACH (Automatic Clearing House) direct debit payments are donations made from a donor’s bank account. The donor uses their bank account and routing numbers to make a donation.
This method is great for recurring donations, since the funds are automatically deducted from a donor’s bank account (similar to automatic online billing).
ACH payments are also cheaper to process than credit card payments, making ACH an affordable option for nonprofits.
That said, many donors are hesitant about using ACH direct debit payments because the process can seem intimidating or not secure, resulting in fewer ACH direct debit donations for nonprofits. (Even though this assumption is incorrect!)