2019 #iATSInnovatorAward Most Innovative Fundraising Campaign Winner

You’ve just been egged.

Most people who wake up on a sunny April morning to find that sign in their yard and a bunch of eggs in the bushes don’t conjure up sweet emotions of chocolate and bunnies.

The Boys and Girls Club of Kootenai County is shifting that paradigm with their once-a-year Egg My House fundraising campaign, driving community engagement, volunteer participation, and raising a bit of money for the bustling organization.

Their’s nothing gooey and gross about what they’re doing. In fact, this campaign which garnered the iATS Innovative Fundraising Campaign Award for 2019, is more likely to make your sweet tooth itch.

For the last two Easters, residents of Coeur d’Alene, Idaho could order baskets of 40, 80, or 120 candy-filled plastic eggs online, then have a stealthy crew of Boys and Girls Club volunteers hide them in a special family’s yard around town. A huge hit, thousands of eggs are bringing out the child and the community support in everyone.

“This is a great way to engage the community,” said club Development Director Nicole Hammons. “Volunteers love it and the kids get to stay young and keep the magic alive a bit longer.” 

The brainchild of Nicole and her husband, who spotted other organizations running similar projects, this campaign drives community involvement in an organization that cares for more than 500 kids every day through after-school programs, breakfast and lunch programs, and a community food bank in their two locations. With 3,900 members, the Boys and Girls Club in the small North Idaho community depends heavily on that community support to ensure every child at every age has the best care and most opportunity possible.

“Where we live, there are not a lot of options,” Hammons said. “We are a club for every child and make sure we are accessible to everyone.”

The club’s mission is clear: today’s youth face enormous challenges that threaten their bright futures - including poverty, obesity, and the high school dropout crisis. Kids and teens a most precious resource, and no one can afford to let any fall through the cracks.

Through the club’s youth development programs and services, they work to change the lives of local kids and teens with the goal to instil in them a sense of competence, usefulness, belonging, and influence. 

Learn more about this innovative organization at http://www.northidahobgc.org/

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