In the years since social media first burst onto the online scene, this avenue of communication has only grown in importance. It's not just used by people for reconnecting with old friends anymore. In fact, nonprofit and for-profit organizations alike use platforms such as Facebook, Twitter and Instagram to market their organizations to the public. With that said, social media is still a newer avenue nonprofits can use to reach donors, and it's not enough to merely set up a Facebook page or Twitter account. Read our white paper to learn more on how to draw followers in, keep them informed and entertained, and groom them to be potential donors.