Jan 6, 2016
One of the best forms of marketing for a nonprofit is its website. From an intuitive design to an easy-to-use online donation form, a good Web presence is key to establishing your organization's brand whether you're a for-profit or nonprofit.
However, as a nonprofit you've got to do a lot with just a little and stretch your money as far as it can go. Many times an organization doesn't have the large coffers or budget to devote to a website that includes all the bells and whistles.
A professional polish
According to Nonprofit Hub, 75 percent of nonprofits either have employees design their sites or use free software templates to create them. While a nonprofit might save money in the short term via the cheaper solutions, it can effectively lose potential donors in the long run.
An organization's website doesn't need to be expensive, but it must look professional and be easy to navigate. Many times the first contact donors will have with your organization is via your website. If they see that your nonprofit's site isn't up to date or looks amateurish, they could be less likely to give. As more people donate through online means, nonprofits' websites will become that much more important to spreading the organization's message and creating impressions on the public.
A great return on investment
A nicely designed Web presence with functionality to boot isn't just an added cost for a nonprofit. Instead, an organization must view its website as an investment. Make your website work for you and your cause. A nonprofit that updates donors and followers regularly on fundraisers or news related to its objectives needs a site staff members can easily edit.
To get your money's worth from your site, you need as many eyes on your content as possible. Regularly updating your site and including sharing buttons so visitors can easily post your website content onto their Facebook or Twitter pages is a must.
Remember that your organization's website is much like a business suit or any smart attire you wear for job interviews or important meetings. Both are investments in your future success as well as how the public views you. Just as you wouldn't wear a plain T-shirt and blue jeans to an interview with an employer, you wouldn't want a bare bones website to be your nonprofit's Web presence.