Sep 27, 2013
Fundraising efforts are a large part of how nonprofits succeed. However, there are a lot of other factors to take into account. A well-rounded charitable foundation is going to go far with its initiatives, and it's because it has a strong board of directors, loyal employees, hardworking volunteers and great relationships with its donors. All of these factors come into play when growing a nonprofit - not just outreach ideas. If organizations want to increase the number of online donation requests donors fill out, they need to have a cohesive and strong management and operations team backing them up.
Look at the bigger picture
Nonprofit Quarterly mentioned that a lot of nonprofits are relying on storytelling techniques to spread cause awareness, increase the amount of donations every year and gain support on a much larger level. While sharing stories, memories and testimonials is a smart way to get more people involved in cause initiatives, it's not something that organizations can solely rely on. Nonprofit marketing tactics require a wide range of methods because they are trying to attract a wide range of people. This means that not only should promotional teams use stories, they should also use research, educational information, visual content, technical online marketing - such as SEO - and community outreach. The opportunities to spread cause awareness are endless and organizations shouldn't limit themselves to just one tactic.
But another important thing to keep in mind is that the nonprofit's story won't be effective if volunteers, employees and leaders within the organization are not united as a team supporting one cause. In order to have a successful charity and have great fundraising ideas, everyone has to be on the same page. A well-rounded approach to managing a nonprofit has to come before anything else and be the driving factor behind the growth of the organization.
How to really grow
Once charities have a smart method to management and a better idea of how they are going to grow their support and increase donations, they can start with more marketing efforts and show potential donors how strong the organization is from within. This includes sharing stories, connecting with others in the community, creating better online promotions and a slew of other creative tactics that leaders come up with. Starting with a good internal culture will allow the nonprofit to be honest and sincere when interacting with supporters and could provide a good foundation for the organization.