Jul 10, 2013
Nonprofits always start with a vision and build their foundation on the values and initiatives that support a specific cause. This is the key to success and the way to make a true difference in society, but as times change, nonprofits have to realize that they can benefit from being flexible and adaptable. For instance, within the last few years, the Internet has revolutionized fundraising efforts. Nonprofits that accept donations online garner more attention from their donor base because they offer a new experience for those wishing to give back to the causes they respect. Being able to offer monetary support over the Internet was not always possible, but as nonprofits learn to change with the times, they will grow.
Don't fall into a slump
Nonprofit Quarterly says the organizations that are unable to adapt suffer from what is called "founder's syndrome." While leaders who started the nonprofit are essential to the growth and future plans of the entity, it's important to watch out for poor management and rigid structures. Expanding a charitable foundation comes about by acknowledging opportunities and capitalizing on them to reach new heights. This can happen if the organization understands how to grow and adapt without challenging its values and remaining true to its vision.Taking on new challenges may seem like a stretch to founding leaders and become a threat to the overall organization. Whether this is truly the case is something nonprofits need to figure out, because passing up the opportunity to bring cause awareness to the next level may be a huge mistake.
How to continue growing
Nonprofit Quarterly says in order to combat founder's syndrome, it's important to focus on the mission. With the end goals remaining the same, nonprofits will have the freedom to try new fundraising tactics. In fact, there are many benefits to making change a habit within the organization. Having the mission as the center of all fundraising and growth initiatives can help make innovative and exciting opportunities a priority and allow the nonprofit to move forward. The digital age brings about new ways to garner donations from supporters and new prospects. If leaders are smart and strategic, they will avoid the risks of trying out new ideas and grow successfully.
Making the donation experience for supporters more effective and meaningful requires leaders to look at what donors want and how they prefer to interact. Many organizations will find that offering online donation requests is key to engaging a variety of different demographics, and utilizing such payment options may be the way to grow and spread cause awareness in this day and age.