Feb 27, 2015
Infographics are a fantastic way to communicate your message quickly and effectively. This is especially important considering everyone is constantly bombarded with information in this digital age. Make your nonprofit's message stand out by utilizing infographics in your marketing.
According to the 2015 "Digital Outlook Report," which was a collaborative effort among the Nonprofit Technology Network, Car2 and hjc, visual marketing will be increasingly important in the coming year.
The Nonprofit Times noted that 58.2 percent of participants in the report plan to implement more infographics to improve engagement.
Why infographics matter
Using an infographic has a number of benefits. Business 2 Community relayed that infographics give you the opportunity to engage your audience with a valuable message using data and statistics. This is crucial, especially in the fast-paced society that we live in.
One of the benefits of using an infographic is that it is more likely to go viral because it provides information in a way that is easy to digest quickly. Forty percent of people are visual learners, and 90 percent of the information that registers in your brain is visual, according to an infographic produced by Zabisco.
The Next Web noted that infographics often include content that may be complicated, survey results or draw comparisons. Registering this information is easier with visual aids than with plain text.
Infographics are beneficial because they can be tweeted, emailed, posted and included in a blog post. Your nonprofit will have the freedom to add a visual aspect to the message you are sending to the world.
Including emotional appeal
According to Harvard Business Review's interview with Gareth Cook, a Pulitzer Prize-winning magazine journalist, you should convey emotions in your infographics. In some instances, it may be a good idea to include humor.
"Humor opens people up and makes them more willing to hear messages they might not otherwise reject out of hand," Cook said. "When you're working really hard on designing something or making something clear, it's very easy to lose that sense of fun yourself, and the work shows it."
Using your funny bone can raise interest in your nonprofit and improve the likelihood of your content being shared.
Cook also noted that infographics give you the ability to tap into the emotions of viewers. When creating this type of visual, surprise your audience, move them and encourage them to respond to a call to action.
How to use infographics
Using an infographic is easy. You can post in on your nonprofit's Facebook or Instagram, or you can tweet it through the organization's Twitter. An infographic can be put just about anywhere someone will look at it.
In addition, you can use infographics to present information to your staff and volunteers. Perhaps your nonprofit was able to increase the number of donations made. You have the capability show how much growth occurred and potential influences that drove donations.
Infographics give you the ability to easily show information or data in an easily digestible manner. Your nonprofit can use this tool to help provoke an emotional response and even encourage more donations.