Jul 12, 2013
Nonprofits have a wide array of charity fundraising ideas up their sleeves, but online charity auctions are one way to truly engage donors and increase monetary gifts on the Internet. In order to have a successful online auction, organizations have to not only plan well, but also have a good understanding of how this event is going to have a lasting effect on the donor base and overall progression of the organization. Charity programs need to be planned well and leaders should set goals to make sure everything that needs to be done is accomplished.
Fundraising.com says to set a specific goal - not just to increase funds. Having a better idea of where those funds are going to be allocated and what further efforts will be made possible by the donations will allow for better insight into the whole process. Setting a deadline to get certain steps of the planning and execution process done is also important. The source suggests thinking about every little step in detail, while also keeping in mind how these small details are going to affect the overall plan.
Online charity fundraising involves organizing the various facets of donor interaction with the cause over the Internet, such as what kind of content to share on Twitter and Facebook accounts but also the length of the donation forms and how easy they are for people to fill out. Planning is never easy, but the awareness and community impact that come from the events is well worth the effort. Nomensa blog points out that saying thank you also really resonates with donors, volunteers and other community supporters.