Sep 19, 2014
The mission of a nonprofit is the center of the organization and acts as the driving force for all activities, fundraising, outreach and employee work. While a simple mission statement can be seemingly unimportant, it is actually the main way that organizations stay on course and plan future initiatives for its cause. Because there are so many fun and interesting ways to promote the purpose of a nonprofit organization, it is important to make sure that donors and potential givers everywhere - offline or online - have the opportunity to put their money into a cause they support. This starts with the right payment processing solutions and beginning to accept donations online.
One way to improve the mission statement and write better copy to promote the organization is to cut out any unnecessary language and use clean, clear sentences for people to read easily, says Nonprofit Hub. The Nonprofit Marketing Blog stated that concrete language with a twist is what will catch readers' eyes on the website. For instance, it is smart to be straightforward, but unique and help the nonprofit stand out from others. Showing what matters most and why this cause is special over all of the others will elicit an emotional response and keep people excited and engaged in what the future holds for the organization as it grows.
Combining the vision of the nonprofit and the mission can result in an energized and motivated staff and volunteer community to make a difference in the world. The vision is often the goal of the organization while the mission is usually how the nonprofit plans on accomplishing the vision. This definition of a mission sets the cause and organization apart from others and allows it to excel in an industry with other competitive nonprofit causes worthy of support. Improving the mission to truly match the desires of the employees and founders means success is sure to come.