Aug 26, 2014
As the need for accessible payment options becomes a high priority for people, nonprofits have to adapt and begin thinking about how they can shape their donation processes. Accepting donations online is so simple of an idea, yet it makes the biggest difference in how organizations interact with their community of supporters. As society evolves into new payment trends, nonprofits have to change their ways to make the exchange of money easier, more convenient and more efficient for both the organization and the donor. While it's a smart decision to incorporate online donation options, it is important to have a good understanding of how they work and what their role plays in the overall nonprofit.
The call to adapt
To know payment processing is to know that it is constantly changing. Today's payment processors are built with the intention of adapting to the changing behaviors of today's users, but it is also important for organizations to know how to work with their technology so it fits the needs of today. Opensource software is something that helps navigate the ever-evolving payment processing marketplace, and it helps nonprofits grow with their donor base instead of constantly working against it and playing catch-up every time a donation trend changes.
Knowing the potential
As nonprofits acknowledge their responsibilities to offer credit card machines for their live events and website donation options for those wishing to give online, they will start to build a stronger relationship with their donors and potential givers. There is a lot to learn about payment processing and the technology that will change the future of donating for good. Given that most people don't carry much cash on themselves, transfer money via cellphone apps and online donations are the most convenient, it is in nonprofits' best interests to invest in the future of donations and learn about the opportunities it provides for both organizations and donors.