Jun 27, 2013
Starting a fundraising program at a charitable foundation is a smart move and nonprofits should always keep an eye on how much money they raises in their surrounding community. But every organization is different; What may work for one may not work for others. It's also worth pointing out that while fundraising tactics may have changed over the years with the shift into the digital realm, the basics of donor outreach remain the same no matter what platform organizations are doing it on. Therefore, it's essential to realize that learning the fundamentals and integrating them into the nonprofit's strategy will prove fruitful and sustainable.
Looking at it from all angles
There are quite a few facets to keep in mind when planning a strong outreach program, but if charitable organizations have a good idea of what their goals are over the long run, they will be able to track their progress and change small or large details accordingly. The Fundraising Authority offers a lot of insight on the subject of fundraising for beginners, though first says that good fundraising techniques are not always innate - they are developed. Every organization needs to know how to raise funds for their cause and be able to increase support to make the nonprofit more impactful in its surrounding community.
Fundraising veteran Naomi Levine has been in the business for more than 35 years and knows donor outreach like the back of her hand. In an interview for the NonProfit Quarterly, Levine highlights some tips:
- Fundraising is first and foremost about building relationships. It's all about earning trust and developing a connection with someone, and Levine acknowledges that it is a slow process. It's worth it to ask for monetary support from an acquaintance rather than a total stranger who has no affiliation with the program in question.
- Creating value is everything. Levine claims that people can't just sell anything; instead they have to sell something with value and those listening will start to respect the organization and what it is trying to accomplish.
- Look for executive support. It's important to have the support of the community, but sometimes it is beneficial to look within. Internal backing and a team of executives or board members that fully understand and support the fundraising initiatives will make life much easier.