The ins and outs of online charity events

Nonprofits can use the Internet to their advantage and get creative with their fundraising projects. Many organizations are turning to online charity events because they engage people across the world and can allow them to interact with the nonprofit anywhere. Spreading cause awareness should be a No. 1 priority and online events, such as auctions, social media contests and other strategies can be a great way to get more people involved.

Why online fundraising is important
Fundraising online is key to communicating with a wider demographic that may be interested in a cause. There is more of a chance that someone will happen upon the nonprofit organization on the Internet, research its initiatives and want to become a supporter. In order to further engage these people, it's important to offer them ways to support the cause and donate their time, energy and funds to the greater good. Online charities, for instance, are a great way to educate people on the cause and encourage them to spend their money on a good cause. But there are so many more reasons to offer online fundraising events:

  • It's fairly easy and doesn't cost much. Online charity auctions and other social media or website contests don't break the bank and lead to more people filling out online donations forms. It does take time to plan these events because they should go smoothly, but it won't take too much money to get it up and running.
  • Easy donation options for supporters. Instead of attending an event in person and having to write a check or provide cash to make a donation, people can simply fill out a form and access online payment processing immediately. Their transaction is easy and convenient.
  • Nonprofits can see how much money they raised right away. Online charity auctions are fast and not at all tedious, and leaders can see how much donors gave through the website as soon as contributors confirm the gift.

How to start
Streamlining the process and making fundraising much easier for both the organization and the donors is key in today's fast-paced world. To make the most of the online event opportunity, nonprofits should take advantage of all Internet promotional options available and make the experience worthwhile for donors. This means utilizing mobile technology to reach a wider audience, including awesome visuals, making the donation process easy and simple and interacting with donors so they stay lifelong supporters, according to npENGAGE. All of these efforts will pay off in the long run and allow the organization to grow.

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