Sep 30, 2013
The Internet has opened up new opportunities for brands to market themselves, for people to connect with other people and for nonprofits to reach out to potential donors. Social realms have changed the way people interact with each other and educate themselves, and this is playing an important role in how nonprofits spread cause awareness. The J. Campbell Social Marketing blog pointed out that digital technology is altering basic human functions to the point where people process information differently than they did before, thus changing communication. If nonprofits don't utilize their website and social media profiles, they may not be communicating their cause as well as they could.
How to utilize the Internet
Nonprofit Quarterly says to not only utilize the online world to build awareness, but take advantage of everything out there to spread the enthusiasm. This starts out with conducting plenty of research about how to promote the cause online and who to promote it to. Once nonprofits have solidified an online strategy, they need to pay attention to social trends and constantly adjust their methods. The online world changes quickly and people consume information at a different rate everyday. Keeping up to date and alert on the latest trends will promote the cause effectively.
With better online advocacy comes better online donation solutions. Payment processing is a large part of how successful an online donation page is, meaning nonprofits should invest in the best technology available. Donors are looking for a quick and easy giving experience. Many get excited about the cause after reading information on the website or watching a promotional video on Facebook, and nonprofits don't want that excitement to die down when it comes to actually filling out a donation form. Instead, it's important to have the right forms, processing solutions and no glitches whatsoever. Fast and simple payments is just one factor of the digital realm and should be a priority within every charitable organization.