Strong leadership crucial to effective fundraising

Famous historical leaders are often thought of as progressive individuals who exercised strong will power and either sparked a movement of some kind or led a group of individuals to success. Similarly, charitable organizations are predicated on the ideology to make a change regarding a certain cause within a community. From charity executives to volunteers, nonprofits are filled with passionate people who wish to positively impact their surroundings.

Most charities employ quality leaders from the onset, but within an organization strong direction is needed, especially when it comes to fundraising. A charity cannot accept donations online without a little bit of guidance in its collection efforts, for example. An experienced, ordered individual who knows the nonprofit's mission and its target market are great people to lead a pledge drive effort, the NonProfit Times suggests. Consistency is key in cultivating good leadership, and using organizational values as management guidelines will likely lead to future success.

Management that shares its passion with nonprofit volunteers and employees has a higher chance of raising more money, too. A recent Blackbaud report found that leaders, or what they refer to as "team captains," accounted for more than 9 percent of fundraising participant roles in 2013 but raised more than 27 percent of nonprofits' total donation revenues the same year. Leading by example is clearly best practice when it comes to collection efforts.

Leadership qualities rub off
It's important for fundraising supervisors to lead by their actions as opposed to their words because rhetoric can only raise so much money. Whether it's through online fundraising tools, peer-to-peer efforts or direct mail, these leaders need to be organized and demonstrate success at all levels. In doing so, an increased number of donations are likely to follow as a result. Blackbaud's report found that when managers have success, so do their fundraisers. Specifically, "team captains" and "team members" raised nearly 85 percent of revenue for their respective charities. 

Singular, specific events often require higher volumes of smaller donations due to time constraints. While larger donations are ideal, they often take many months to germinate. As a result, nonprofits that rely heavily on events for revenue must leverage the power of their fundraising leaders in order to collect as much as they possibly can. These individuals are pivotal to the success of the charity and the community as a whole.

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