May 27, 2013
So many of today's charity fundraising ideas revolve around reaching donors or potential gift givers in various online and offline mediums. This requires charity organizers to have a good idea of how they are going to spread cause awareness and reach different demographics depending on their donation habits. In other words, they have to have a strategy.
Strategy and conviction
While charity fundraising requires a lot of passion and a drive to help others understand why the organization is going to make a difference in the community, leaders also need to have the right approach. Nonprofit Quarterly recently featured an article that asked whether fundraising consisted of savvy or convicted sentiment. The story pointed out that when people are passionate and have a personal connection to the cause, outreach strategies come naturally because that connection "amplifies the organization's story." That's the strategy in and of itself - to make the charity's cause stand out and relatable to others.
But an organization should have a good idea of what its purpose is and how to manage finances in a way that benefits the cause and still allows the charity to continue functioning effectively. When reaching out to donors for support and asking them to fill out an online donation request, organizations need to know what to do with the money and how to manage donations.
Realize donor habits
With strategy and conviction comes the need to understand donor sentiment. Fired Up Fundraising pointed out that donors don't easily trust charities, certain age groups give more than others, volunteers tend to donate more and other such trends should be kept in mind. A major influence behind fundraising success is having a personal relationship with donors. Dedicating time and efforts to bringing the cause into the community and communicating the impact of the charity is a good way to bridge the gap between organizations and donors. This may lead to more long-lasting support and growth. Additionally, making the payment process easier by employing payment processing services for better online interaction can help make gift giving more convenient for people.
Online donations are a part of the strategic planning that makes a charity more relatable and easy to interact with, allowing people to donate easily and spend more time learning and reading about the impacts and initiatives of the cause.