Aug 8, 2014
Fundraising for nonprofits can be an exceptionally fun and beneficial time. A structured and planned campaign will be the most successful, especially if the organization makes simple but significant goals. Turning to proper resources, online fundraising tools and creative ideas can take a campaign to a new level.
Here are four easy tips to planning the proper campaign:
1. Think ahead
Planning and writing a campaign takes time and concentration. Fundraising benefits no one if it is rushed and poorly organized.
Double the Donation states that it is important to:
- Set measurable goals.
- Determine what promotional methods to use for the campaign.
- Set and adhere to a specific timeline.
So many times, nonprofits only fundraise when they need money, but having the forethought and vision to plan a well-structured campaign can stabilize the finances of the organization.
Plotting out your nonprofits course for the years to come can be a useful conversation to have with the leadership and board members. Making sure that everyone is on the same page can only benefit your organization.
2. Do the research
Prospect research can never be taken too seriously. The Nonprofit Marketing Blog refers to prospect research as one aspect of the "campaign climate," and the best way to understand this climate is to know where the organization stands with donors and potential donors.
Important details to take into account are:
- Understanding who is talking about the cause and why.
- Knowing what other organizations are tackling the same or a similar issue.
- Being aware of current topics that could be fundraising advantages.
The more you know about your donors and other nonprofits, the better off your own organization will be.
3. Craft the right message
Donors nowadays want to know exactly where their money is going and how they are making an individual impact in the world.
Therefore, the fundraising message has to be:
- And moving.
Address the problem, explain the need for donations and demonstrate with examples how that money is making a difference.
And if you can, tell a specific story that stretches across your communications. You should still keep the message consistent, but telling one individual's story can have much more impact than generalizations.
4. Be present
Setting up a campaign can take a lot of time and energy, but it's not over until the last donation is sent in. In other words, maintain order and organization throughout the event.
Be present for the duration of the time and don't expect the campaign to run itself. Preparation is indeed key but following through is even more important in the long run as it opens up new and unforeseen opportunities in the long run.