Sep 30, 2013
Many nonprofits want to move their fundraising efforts to the Internet to spread cause awareness more effectively. Having a strong website, blog and social media presence will increase the number of people who fill out online donation forms and get more involved in the goals and initiatives of the organization. But simply putting up a website and creating a social media profile will not have the desired effect if leaders are not willing to take on new challenges in the online realm.
Many nonprofit organizations recognize that ineffective fundraising doesn't work offline, so they turn to the Internet and expect a majority of their problems to be solved.
The fact of the matter is that poor fundraising efforts are not going to be automatically transformed when leaders to take to the Web.
In fact, sending a large number of emails or posting too many statuses on Facebook could have a much more negative effect than poor offline strategies. In order to truly succeed with online fundraising, nonprofits have to understand the way people interact on the Internet and digest information. Here are a few tips:
1. Offer online donation options
Fundly, a leader in the online fundraising world, says that one of the best ways to fundraise online is to start with online payment processing. People are researching the cause, interacting with website and social media content, and will want a place to make a quick and convenient donation. This will play into a more cohesive experience for donors on the Internet.
2. Update on a regular basis
Ensure the website, blog and social media information is as recent as possible. Keep up with the latest trends and always offer readers something new. This will help donors and supporters to stay engaged and excited for what the organization has to say about current events or the latest happenings at the nonprofit.
3. Provide context
Link to other nonprofits supporting the same cause, feature volunteers and supporters on the website, tell a story and provide research about what the nonprofit is trying to accomplish in the community. This will show that the organization is involved in its surrounding community and truly devoted to sharing the knowledge with others who care.
4. Be appreciative
The Fundraising Guru says interacting with donors online is important, and this includes thanking them for their support. People expect interaction online and want to build connections, and simply showing gratitude can do the trick.
5. Look for integrations
Whenever you start looking for online giving software, make sure that the platform you choose integrates with your existing software.
It's a lot easier having all of your related pieces of software talk to each other than it is to manually transfer every single piece of data.
6. Offer suggested giving amounts
It's been proven that offering different giving levels increases average donation sizes.
Well, think about it this way: let's say someone arrives on your donation page with the intention of giving $25.
When they get to the "Amount" field, they see several options: $20, $30, $50, $100, and a field that says "Other."
Now, they may choose to enter "25" in the "Other" field, but it's far more likely that they'll choose the $30 option. It's just five extra dollars, after all.
Multiply this effect across hundreds or even thousands of donors who are giving online, and you've increased your average gift size and raised more money!