Jul 23, 2014
It goes without saying that your nonprofit should accept donations online, but there are a few other key considerations to keep in mind as you optimize your website.
To go about a redesign, you'll first need to identify who will be involved in the process and offer opinions on style and design, NTEN advised. On a related note, you will want to establish a budget and deadlines. Consult other nonprofits or friends in the industry to get a feeling for what's an appropriate amount. In this stage you will also want to establish your priorities as far as speed, quality and cost, finding potential developers or consultants who meet those needs. Similarly, you'll want to budget for Internet security and put steps in place in case the site goes down or your donor information is breached.
We've said it once, but we'll say it again: Make sure your website is mobile-friendly. More than that, it should look good on a smartphone or tablet. You may want to simplify the structure and navigation. The front page should not be loaded with content, but the most important and compelling content - a link to donation forms, an email sign-up, a Twitter follow link - should be the most visible, according to Network for Good.
You'll want to consider what will attract visitors as well as what personally works for you as an Internet user and nonprofit giver. Draft a blueprint, ask for samples from developers and test your website for search and ease of use functions.
A high-quality website can increase donations immensely, particularly as traffic heads to mobile devices and figures of online use rise. Be sure to plan ahead and establish your parameters in advance for the most efficient and effective development.