Sep 22, 2014
The sixth annual North Texas Giving Day has broken its own record, raising $26.3 million in just 18 hours, according to a press release from the Communities Foundation of Texas. The single-day fundraiser benefited 1,580 nonprofits from the North Texas area, with the total amount of donors reaching 98,000, which easily exceeded last year's number of 75,000 donors.
The event took place on September 18 from 6 a.m. to midnight and dealt exclusively with online donations. All 50 states participated in the giving as well as more than 28 countries, besting last year's total by over $1 million. Also, these were not all seasoned donors. Twenty-six percent of the donations were from first-time givers.
"Wow! Today, donors showed unbridled enthusiasm for this community they clearly care so much about," says Brent Christopher, president and CEO of CFT, the founders of the event. "From Keller to Kenya, Arlington to Australia, Dallas to Denmark, local nonprofits received gifts from all over the world at a pace of 18 gifts per second."
CFT was founded in 1953 and has awarded more $1.4 billion in grants since that time. The foundation professionally manages more than 900 charitable funds for families, companies, foundations and nonprofits. North Texas Giving Day began in 2009 and has raised a total of $86 million for local area nonprofit organizations since.
So how is this event so successful? Its simplicity is attractive to users. The event takes place on a single day and is administered through one website, northtexasgivingday.org, which contains profiles of 1,600 charity organizations. Through the use of social media, a hashtag campaign, #NTXGivingDay, and representatives of the participating organizations taking to the streets in costumes and activities to promote awareness of their cause in the days before, CFT has certainly proven to the country, as well as the world, that the right approach means the best results.