Oct 15, 2015
Since millennials recently overtook baby boomers as the largest living generation in the U.S., nonprofits need to embrace technology that's now so commonplace in 20-somethings' lives. That means that nonprofits who accept online donations or use donation management software must be proactive when it comes to being mobile-friendly.
According to a Nielsen survey, more millennials (those between ages 18 and 34) own smartphones than any other living generation. 85 percent of 18- to 24-year-olds and 86 percent of 25- to 34-year-olds owned a smartphone in the second quarter of 2014, Nielsen reported.
That's a lot of mobile devices. Knowing how much millennials use them everyday, it makes sense for nonprofits to ensure their online fundraising tools are mobile-friendly. If you don't have convenient mobile giving options, you could be missing out on an entire generation of donors!
Donations with Ease
Besides allowing donors to give via mobile payment solutions such as Google Wallet and Apple Pay, nonprofits and charitable organizations can develop their own custom apps—although that can be an expensive project.
Those with the budget and the supporter base, however, might benefit from a dedicated mobile giving app! You'll be able to customize your mobile giving to your nonprofit's needs and your donors' preferences, resulting in more convenience for both you and your constituents.
Donation Form Optimization
The best fix for the mobile giving problem is for nonprofits to optimize their donation forms to display neatly on a smaller screen. Even more important, you should make sure that your forms are easy to fill out from a mobile device.
If your donation pages don't respond well to every device—from the smallest of smartphone screens to the largest of tablet displays—donors are far more likely to abandon the process. Now that mobile browsers claim 20% of all app usage on smartphones and tablets, an adaptable website is that much more vital to a nonprofit, Nonprofit Hub reported.
Text-to-give is another mobile giving option that nonprofits can implement. With text-to-give, donors simply have to text a donation amount and a keyword to a specific phone number. Depending on the vendor, the phone number could be unique to the organization or universal to all clients.
With most services, donors can give any amount they want, and donations are processed within a couple of days. Text-to-give is one of the quickest, most convenient, and most accessible giving channels, since it's located right in donors' pockets and they're already very familiar with how to send a text message!
However, it's important to note that not all text-to-give software is created equal. Check out this list of top tools to locate the solution that will be the best fit for your nonprofit.
As you can see, nonprofits have many mobile giving options available to help them meet donors where they are and improve their fundraising results.
With more people around the world using their smartphones to make purchases online, why wouldn't they also use their handheld devices to give to nonprofits?!
For more on mobile giving technology, check out these resources:
- Text-to-Give Challenges to Consider - Read NeonCRM's breakdown of the most common challenges nonprofits face when using mobile giving tools.
- Guide to Text Giving - Double the Donation explains everything you could ever need to know about implementing text-to-give software.
- Mobile Giving Costs - In this article, Qgiv answers 10 questions about the true costs of purchasing (and using) mobile giving software.