Dec 29, 2014
Monitoring your nonprofit's online presence is a challenge. In fact, some may even consider social media an outright gamble. It's difficult to predict what donors - both past and present - are going to say about your brand.
Yet, evidence demonstrates the benefits of nonprofit social media engagement far outweigh any potential drawbacks.
Some people believe social media is a roll of the dice. It can be challenging to monitor your brand online. But social media's benefits far outweigh any potential drawbacks. One of the largest myths surrounding online networks is that they are making us less civil. However, social media is a great platform for interaction and networking with donors. Millennial donors in particular are engaging with online networks. A recent industry study revealed 60 percent of Generation Y donors give an average of nearly $500 to nonprofits annually. Of that 60 percent, 8 percent have gone as far as giving via social media. It's simply best practice to engage with donors online. For more social media tips, be sure to tune in next time!