Jan 5, 2015
The new year arrived with celebration, gratefulness and hopeful anticipation. Make this year an even better one for your nonprofit with a clearer understanding of how to better market your cause.
Make donations easy, simple and clear
The internet provides a convenient avenue for individuals to donate to your cause. Online giving is on the rise, and online donations to nonprofits will grow by 13.5%.
The internet also provides a way to tap into impulse givers and reach out to millennials. This particular generation consists 73 million people aged between 18 to 34 in the U.S. These young adults make up one of the largest groups in three generations. Tapping into that market and ensuring that your nonprofit can accept online donations is crucial.
One of the best ways to reach younger people is to go mobile. Over half of all internet searches are done on smartphones and tablets. If your nonprofit's website and donation page aren't mobile-responsive, you're missing out on a huge chunk of donations!
Make sure that your donation fundraising service is:
- A premium provider,
- Compatible with your website,
- And transitions well to mobile devices such as smartphones and tablets.
When your donation page is cleanly embedded, potential donors have clear and concise understanding of the donation process.
Accessibility is a key concept to consider when designing or updating your website. Here are a few tips:
- Have a prominent donation button.
- Provide links or giving pages on any blog posts.
- Provide donation ability through emailed newsletters.
- Offer an automatic or recurring donation option.
Additionally, make sure that your nonprofit is available. If a donor has questions, ensure his or her query is quickly answered. Communicating with your donors and building a relationship are especially important.
These are all easy ways to streamline the donating process for individuals. Implement some or all of them to heighten your prominence and profits.
Offer additional ways to contribute
Provide additional ways for individuals to contribute to your cause. Donating money isn't always an option for everyone, but some people can contribute in additional ways. Give donors more options and encourage further involvement with your nonprofit.
Consider allowing donors to share their gift on social media to raise further awareness for your cause and allow tribute giving. Some couples getting married, having babies, individuals having birthdays or other celebrations or memorials request that in place of a present, guests make a donation to a charity or nonprofit. Providing people with this option is a good way to market your cause and connect with a community.
Know when individuals are most likely to donate
December is truly the season of giving - the month's profits account for one-third of all giving that occurs online. The last two days of December represent an impressive 22 percent of all donations.
NeonCRM has put together 10 more stats about year-end giving. A quick look at these found that:
- 12% of all giving happens in the last three days of the year.
- 28% of nonprofits raise between 26% and 50% of their annual funds from their year-end ask.
Tap into this giving spirit and market heavily during Decembers with social media and e-newsletters. It's important to emphasize urgency and capitalize on tax benefits that potential donors may qualify for as well.
Stay seasonal with campaigns. During February, focus on love and compassion and stress gratitude during Thanksgiving.
Use the right fundraising software
If you know that donors love your annual Christmas charity auction, it makes sense to have a great mobile bidding tool.
If supporters prefer participating in a peer-to-peer campaign, make sure that you choose a great peer-to-peer platform.
Do some research to find how each piece of software can benefit your overall fundraising efforts and find out which specific provider offers the features that you want and need.