Feb 19, 2016
As a nonprofit manager it's safe to say you believe in your organization and its message, but how do you get the public to pay attention? It could seem like an impossible task to tell your nonprofit's story and have visitors wait long enough for a call to action that directs them to your online donation form. In an age of shortened attention spans and Internet slang, like tl;dr for too long; didn't read, how do you captivate people enough for them to want to give to your nonprofit and continue to do so for years to come?
Videos can be the solution to this problem. One that is properly completed is not only informative but eye catching. Videos can emotionally move your donor base and effectively get your message out, Nonprofit Hub noted.
With that said, there a few steps every nonprofit video team must take to make videos work for their organization.
Keep it simple
Remember online videos are obviously a visual medium, so you'll want your script to be well-planned out with a reliance on images. Shy away from making your video text heavy. Keep it simple and to the point, while at the same time making the pitch personal and emotional, The Nonprofit Times reported.
Show how you make a difference
If possible, include testimonials from people your nonprofit helped and how your organization affected their lives. You should add statistics related to your nonprofit or the problems and issues it hopes to solve, but remember that individual testimonies can move the public more than just numbers. Make your videos unique to your organization by interviewing volunteers, staff and others that work for your nonprofit about why they believe in the nonprofit and its mission.
Make it relevant
Add to the immediacy of your video by making it topical and relevant to your audience. Tie in recent news events and how your nonprofit relates to them. You can also make your videos more compelling with the help of editing and adding music at the appropriate points in your feature.
Put it to use
Once you've completed your video, don't just add it to your website. Put it to use by posting it to your organization's Facebook and Twitter pages. Also, provide a short sneak peak of it on Instagram along with a link to your website so the public can view the full video. You want these videos, whether they're done in-house or by a professional firm, to reach the most people possible. So encourage more people to share it online by adding social media buttons so viewers can post it to their own pages with a simple click.