What's the easiest way to take the guesswork out of membership renewal? Automate it!
The subscription model, wherein a subscriber is automatically charged a fee according to a preset calendar (usually once a year), has become a go-to for associations.
Not only will automated renewal instantly boost your membership retention, but it's also the most convenient option for members. They don't have to remember to send in a check or fill out an online form to continue seeing the benefits of membership; it's all taken care of for them!
In order to effectively utilize automatic renewals, make sure that your association works with a payment processor who can accept recurring payments online. Then, your members can opt in to recurring renewals when they sign up (or via your association's online portal).
Don't forget to make the terms of your subscription clear to members so that they're not surprised to find they've been automatically charged. Express the benefits of automatic renewals, and you're sure to see plenty of members signing up!