Sep 26, 2014
Staying up to date on the latest social media trends is extremely important in this day and age. To reach the right audience and engage the people who care deeply and passionately about the cause the nonprofit supports is never easy, but with proper social media and website marketing, organizations can start to see some success. The following trends are a significant part of today's nonprofit world:
- Utilizing visuals: Frog Loop [link?], an online nonprofit marketing resource, included study results from a recent Social Media Examiner research report that showed exactly how important social media is to today's organizations. Visuals, such as photos, memes, graphics, charts, etc., are increasingly essential for engaging an audience. Strong effect communicate to readers in a visually appealing way and grab their attention quickly.
- Google Plus is key: This social media platform has been slowly on the rise and now is better than ever to start utilizing it. There are many features, such as the search option, that are unique to this site and can be extremely beneficial in raising awareness online. Nonprofit Hub even mentioned that Google Plus allows fundraisers to manage their communication with their audiences differently.
- Facebook Ads becoming more beneficial: Easy, inexpensive and targeted are a great way to describe Facebook Ads. In fact, 90 percent of marketers are using Facebook Ads, according to the Social Media Examiner study. In addition to building a passionate community of followers online, social platforms such as Facebook can also be used for advertising and marketing purposes.
- Starting social fundraising campaigns: Nonprofit Hub says that people simply feel good about themselves when they giving on the Internet. If nonprofits accept online donations, they also need to start thinking about building social fundraising campaigns that engage the population of people who seek our causes to support while they are surfing the Web.
- Creating new social messaging: Instead of sticking with the same statuses and copy time and time again, start a new routine and mix up the message the organization communicates on social media. This will not only engage new followers but re-excite older donors who have been with the nonprofit for months or years. Be unpredictable and imaginative.
- Blogging helps: When connecting the website and social media into one important online campaign, take the time to blog and link to the blog on social media. This will help bring readers to and from the website and social pages, as well as educate and inform them about the nonprofit behind the cause.