How to optimize your presence in social channels [VIDEO]

Are you on social media? If so, what do you use it for? To connect with your loved ones and community, or to share your own accomplishments?

Social media can help people build positive and engaging relationships with others. The same goes for nonprofit organizations. Social media is not only one of the best ways to engage supporters, but also a long-term strategy that can provide real results.

Watch the video below to learn more about how to optimize your nonprofit's social presence!



Social media is one of the biggest nonprofit allies. It helps charities connect to a wide variety of donors and does so in real time. However, not all organizations are getting the most out of their social investment. For charities to optimize their social presence, they must build a long-term strategy, focus on engaging donors and constantly measure the results. It can be easy for a nonprofit to get caught up in trying every new social network. Some methods seem appealing because they are new and glossy. However, nonprofits need to determine which channels engage donors best and focus energy there. Charities must give their donors the tools and platform to speak and share their passion. Engaging with contributors and measuring results based on long-term goals are the best ways to optimize your social media presence. Tune in next time for more social media tips!

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