May 2, 2013
Promoting an online donation request is easy if charities and nonprofits are able to establish a strong internet presence. This starts with having a good grasp on social media interaction and how to connect with potential or existing donors on Facebook, Twitter, Google Plus and any other social platform. People are more than willing to spread organization initiatives across various online mediums, which improves the chances for more electronic donations.
Having a strong social media presence not only offers more opportunities for donors to give money easily, but it also provides charities and nonprofits a platform upon which they can communicate their vision and work with gift givers and volunteers.
Work the social medium successfully
Nonprofit and charity ideas for improving social media interaction need to revolve around reaching out to target audiences and developing valuable relationships. Fundraising on the internet is easy with the latest technology, such as payment security options, and organizations need to make that known to their online communities.
Salesforce Marketing Cloud stated it's a good idea to engage with the right audiences, recruiting social media influences to help spread the word. Social platforms are based on connecting with other people and sharing content and news, and nonprofits need the assistance of social media wizards to get the message across to audiences.
Communicate with social media audiences
Part of gaining recognition on social media platforms is being able to tell a great story. Donors and prospects will appreciate learning about and understanding the initiatives behind the organization and - if the story is told well - will feel an emotional attachment to the cause and want to become part of its future.
Salesforce Marketing Cloud suggested putting together a video about the organization, explaining why it's goals are important, where the donations are going and offering an transparent look at behind the scenes. People share video content that offers an engaging story about the charity or nonprofit and its goals. Remember to include a link to the site where the organization can accept online donations.
Develop smart social strategies
Successful social media fundraising strategies need direction and a clear vision for how the time and effort invested in them will pay off in the end. Econsultancy suggested organizations have a game plan going into it, work and rework content to offer relevancy and shareability and be a thought-leader with hashtags for campaign awareness. Collaborating with donors and other patrons may help build the charity up and allow it to receive the attention online that it deserves.