Oct 15, 2013
Nonprofits can benefit from online charity fundraising. This means creating and sharing incredible content on the website, blog and through social media channels. One of the best types of visual content that organizations use to convey their cause and why it is such an important movement is infographics. Informative graphics incorporate both photos, images and text to educate readers, entertain audiences and organize important information. They are very useful and a smart way to explain the mission of a cause.
Featuring an infographic will help people learn more about the organization in an enjoyable way and get them interested in what else the website has to offer. The planning and creation of the infographic is essential to the success of the content. If the graphic is boring or confusing, no one will read it and the organizations' efforts will have been wasted. Take the time and exercise patience when it comes to the first infographic and do it right. Here are four tips to creating an effective infographic and sharing it on the Web:
1. Tell a story
The Chronicle of Philanthropy pointed out that infographics can be challenging because they require taking a complex issue and making it simple. But it's easy if organizations tell their story in a straightforward and clear manner so people will understand and sympathize.
2. Use great images
Forbes says a great infographic uses both images and text, but only includes copy sparingly. This means that nonprofits need to get their hands on great visuals and work with a good graphics professional who will be able to portray a message with the right pictures and photos.
3. Touch on current news or issues
While the infographic should be relevant to the overall theme of the organization, it is pertinent to include current social issues, news or research that will trigger a response in readers. If people have an example of how the nonprofit is trying to work in the community, they will be more likely to understand why their donations will make a difference.
4. Pick which social sites to share on
First make sure that the infographic is displayed properly on the website or blog, but it's also important to sit down and think about which social media sites be the most effective for sharing content. Once the sites are picked, start sharing for all to see.