How to define donor demographics

If nonprofits want to build relationships with donors and supporters who really care about the organization's mission, they need to have the right outreach programs. This means targeting the best demographic and aiming fundraising efforts at those who are willing to make a long-term commitment. In order to increase online donations and follow through with new fundraising ideas, nonprofits have to find willing donors, volunteers and supporters to advocate for the cause. However, these people won't necessarily flock to the cause, especially if they don't know it exists. If charities want the support and funds they deserve, they need to think about smarter fundraising ideas.

If nonprofits want to figure out what their target audience is for social media, online marketing and fundraising strategies, here are three ways to learn more about the right donor demographic for the organization:

1. Start a list
Inc. magazine says there are a lot of different categories to look into when defining their target audiences. It's a good idea to make a list of what is already known about the people who interact with the nonprofit. Start with age groups, location, ethnic backgrounds, occupations and other categories. Figuring out who makes up the demographic and reaching out to them will help the organization grow and increase donations in no time.

2. Talk to volunteers and donors one-on-one
Start a discussion with volunteers about why they began working with the organization in the first place and why they keep coming back . Understanding an outside perspective of the nonprofit will allow fundraising teams to work with the people who really care about the cause and want to get involved. This type of discussion can open up a lot of new fundraising ideas and methods for donor outreach.

3. Measure online efforts
Charities should always remember to keep track of website visits, donations and social media interaction if the organization wants to increase the amount of online donation forms that get filled out. Watch the nonprofit's progress and learn by trying out new methods.

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