May 31, 2013
Every nonprofit functions differently and has a unique community of donors. As such, it's important for each organization to uncover the best fundraising strategies that align with its initiatives and online donation requests. For many nonprofits, this means turning to the Internet.
As charities look to increase the number of younger supporters and online donations, many may use the Internet to promote their cause on various platforms. Social media, email marketing and other online channels are widely utilized because they reach a larger audience and offer great experiences for donors.
There are quite a few factors to keep in mind when planning fundraising strategies. Nonprofit Quarterly recommends first considering what options are out there and what tactics the organization is already using. Some approaches may be more successful than others, therefore it's a good idea to recognize where efforts are best focused and what areas need to be adjusted. Here are some important factors to keep in mind when picking fundraising strategies:
Nonprofit Quarterly says the budget plays a big role in donor outreach strategy development. This is especially true on the Internet. Social media campaigns require consistency, meaning organizations need to have a budget ready for the employees or professional assistance necessary to make the efforts worthwhile.
2. Community growth
Fundraising programs are meant to create personal relationships with donors and prospects and expand the cause's group of supporters. It's best to understand the donors' experience, invest in personal contact and follow up with more discussions and promotional content on social platforms or with email.
3. Goal alignment
One of the most important things to consider is how well chosen tactics will communicate the nonprofit's visions and align with the goals of the organization. Nonprofit Quarterly says that it's not worth it to undertake an activity if it is not going to provide a stronger community or invested donors in the long run.
4. Internal involvement
Always think about how the organization can support fundraising initiatives. Is there enough manpower to get it all done? Does the nonprofit have the tools and resources necessary to complete promotional tasks, host events and procure online donations? Take a second to evaluate how to best approach fundraising with options that are most suitable for the future of the organization.