How to build relationships in fundraising

It is true that people don't give to an organization; they give to people. Fundraisers play an important part in developing nonprofit assets and lasting funds for the organization. Many in-person meetings or events, such as live auctions or galas that rely upon proper nonprofit payment processing, is where many prospects are cultivated. Understanding how to act around new prospects can go a long way, and structuring the conversation accordingly is key. While it is important to have fun and meet a lot of new and interesting people, there has to be at least strategy behind the conversation.

Body language is key
When engaging with donors or giving prospects at a live event, it is essential to have an open, welcoming demeanor. Closed and upsetting body language will almost certainly repel any potential donors looking to have a truthful and important conversation about how to invest in the nonprofit. npENGAGE said it is particularly important to maintain eye contact when discussing significant financial decisions with people. Because some people can be wary about how to spend their money, they want to feel reassured and comfortable during their conversations with fundraisers. Eye contact and a warm personality can do the trick.

Be specific, but remember the emotional message
Reaching young audiences requires relating specific information about how the nonprofit is spending their money. To build an on-going relationship with millennials means giving them details on how they as individuals are changing the world. However, it's important not to forget the story behind the cause and why donors should be emotionally attached the the work the nonprofit is doing. The Fundraising Authority says explaining the investment is necessary, but an emotional pull will always be the deciding factor for major donors.

Think long term
When discussing donation options with potential givers, it is always important to think about the long-term outcome of the conversation. While it can seem important to get an initial donation and then go from there, developing a lasting relationship and encouraging repeat gifts will provide a true asset for the nonprofit. Don't be afraid to keep important topics to discuss at a later date, when the organization has cultivated truly interested prospects. There are different conversations to be had during initial contact and then later down the road when the person or group of people has made it known that they want to be engaged and invested in the cause.

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