Aug 30, 2013
In addition to raising money for charity, many people are donating their time. A number of studies have indicated that individuals who volunteer donate higher dollar amounts than those who don't, according to The Chronicle of Philanthropy. Understanding the motivation for volunteering can help nonprofits recruit great people.
Nonprofits used to attract volunteers by emphasizing that giving time was the right thing to do. However, many people have different personal motivations, and with the job market remaining tough, many recent college graduates volunteer to gain experience for their careers. Organizations need to understand that volunteers also see a benefit from contributing to an event. Nonprofits should understand what kinds of connections volunteers wish they had, what they can learn or practice from their time at the organization and how those skills will help them succeed later. Many people may be seeking an experience they could not get elsewhere. Knowing these motivations can help nonprofits adjust their recruitment strategies to make sure they attract the right kind of volunteers.
Nonprofits need engaged volunteers for successful events
Because there are many personal benefits to volunteering, organizations need to make sure they attract people who are happy to be here. Disengaged volunteers will detract from the work the nonprofit is trying to do, Nonprofit Hub stated.
People have different motivations for volunteering, and all recruitment strategies should emphasize these motivators based on the type of individuals the nonprofit is trying to attract. Additionally, this can prevent nonprofit managers from assigning a volunteer to a task that isn't relevant to what he or she wants to gain from the experience. For example, if the nonprofit does work with children or animals, volunteers are probably looking for hands-on experience.
Knowing why an individual chose to volunteer can help the organization create a more meaningful experience for the person. It is mutually beneficial for both parties. Engaged volunteers will contribute more and be happy to be a part of the experience, and they will gain more from their time. Engaged volunteers are more likely to form a long-lasting, emotional relationship with the organization, the article said. Although these people many not always have time to contribute their time, they could turn into a significant group of donors.