May 29, 2013
There is a strong emphasis on using data to make organizations run smoother and have better customer relationships, and the same is true for nonprofits and their donors. Multichannel outreach is in full force and not going anywhere, meaning understanding how to manage online and offline fundraising tactics as well as spread cause awareness across many platforms is key. But the need for data goes beyond raising money for charity. Having better control of reports, business intelligence and other internal information management is one of the more important parts of running a successful organization.
Improving donor sentiment
Data management is a powerful asset to any nonprofit. Donors are often wary of giving money and providing credit or debit card information when filling out an online donation form, but nonprofits that have a good reputation can elicit a high level of trust from their community, according to GuideStar blog. Leveraging data means understanding how it can improve decisions, analyzing the standards and working with data to fulfill its purpose as well as use it to provide a vision for the organization. Turning to business intelligence to measure success, define future goals and develop better donor relationships will be a long-term priority for many nonprofits.
Enhancing internal procedures
Implementing better data practices helps leaders make business decisions about the future of the nonprofit, and while it may seem daunting to tackle data, it is fairly simple and has a wide array of benefits. Strengthening the internal procedures of a nonprofit can allow for growth. Having a better grasp on data gives organizations the ability to accept donations online, provide better security measures, improve donor relationships and understand how to approach outreach efforts.
Data management strategies can improve the efficiency of an organization and allows leaders to focus on fundraising, donation forms or upcoming events. Making information processes part of the internal culture of the organization can benefit every aspect of the nonprofit and support the cause. A better infrastructure makes it easier to spend time on outreach and additional donation and fundraising ideas. Stability and sustainability are key to growing the organization, having a strong voice and making a difference in a community.