Jul 12, 2013
As nonprofits grow, they expand their donor base as well as their staff and take on new and exciting challenges. However, with the onset of changes comes difficult decisions and the need for a forward-thinking and smart team of leaders to guide the organization through times of adjustment. Balancing the original vision of the nonprofit with the need to adapt to current fundraising methods will involve time, dedication and the ability to communicate with others. Online donations forms, social media interaction and online charity auctions are some of the new trends nonprofits are facing when raising funds nowadays, and organizations that are able to find success in these realms will see growth over the short and long term.
Leaders have a significant impact on all fundraising efforts
The NonProfit Times pointed out that organization executives often disagree on various tactics when it comes to donor outreach; conflict is inevitable. However, this is sometimes a good thing because it creates discussion and allows leaders to really define what it is they want to accomplish and put together a new set of initiatives that better suite the nonprofit. Having organized leadership by laying out each person's roles and responsibilities, encouraging open discussion, showing respect for fellow leaders and sticking to the plan allows for cooperation, especially when nonprofits are trying out new fundraising strategies.
Online donation transactions are a big step for charitable organizations to take, and implementing them can be a smooth transition if leaders make communication a top priority. Translating cause initiatives to the Internet and encouraging donors to give yearly or monthly via online donation requests involves a lot of planning and execution across the board. While all employees are involved in the online fundraising process, leaders who are able to agree, manage workers and volunteers and embrace new initiatives will allow for continued growth and increased resources.