Harnessing the power of a retweet

Twitter is a great tool for interacting with users and spreading your nonprofit's message. Retweets encourage individuals to donate, volunteer and help you raise awareness about a particular issue. If you are attempting to increase the number of retweets on Twitter, know how to create content that is more likely to be shared.

The power of a retweet
If a Twitter user retweets one of your posts, it demonstrates that he or she appreciates the content and wants to share it with his or her followers. This is beneficial for your nonprofit whether you are looking for more donations, volunteers or board members. By reaching a higher number of people, your nonprofit may be more likely to find exactly what it needs.

Content counts
According to Social Times, there are a few elements you should include in your tweets to encourage your followers to retweet your content. For example, certain words increase the likelihood that a user will give you a retweet. Twitter, please, retweet, you and post are the top five most retweeted words on the social media platform. Integrate these to help boost the chances of your content going viral.

In addition, including numbers can help. A message with at least one digit included can get 17 percent more retweets than one that does not. As a nonprofit, this is where you can create a particularly powerful tweet using numbers to demonstrate how many individuals are impacted by a specific issue, how many donors have helped further your nonprofit's cause and other powerful statistics.

Mentioning other Twitter users can also help boost the likelihood that your followers will retweet your content. Thank users for making an online donation or volunteering to help your nonprofit. This is also a great way to build a community. Create an engaging hashtag to encourage others to join the conversation and interact, according to Social Media Examiner.

Another great way to engage other users is by asking questions. Social Brite noted that this is a fantastic way to get responses from other users. In addition, they may be more likely to retweet their responses or your questions and instigate further interest in your nonprofit. 

Make it easy to visualize
If your tweet also contains an image, infographic or video, it becomes far more powerful than plain text. An image can get 150 percent more retweets than one without and a video can get 28 percent more. Show users information in a simple way that is easy to digest and provides a great deal of information. For example, a graph showing what your fundraising goals are for the month and how close you are to reaching that amount is a great way to show pertinent information and encourage individuals to donate.

Using Twitter to reach out to individuals is an easy way for your nonprofit to gain more publicity, raise awareness for your cause and ultimately increase the potential for more donations and volunteers. Know how to make the most of your tweets and encourage others to retweet your content and spread your message. 

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