Dec 2, 2014
Now that Black Friday and Cyber Monday have come to a close, it's time to really embrace what the holiday spirit is all about: giving back. #GivingTuesday is the best way you can provide support to the local organizations that better your surrounding communities. This time of year is about spreading generosity; #GivingTuesday embodies the holiday spirit by helping nonprofits collect the donations they need. Donors can do their part by giving back today.
Year-end giving is a major component of a nonprofit's financial success. Donors are typically more inclined to contribute to a charity around the holiday season. As a result, nonprofits must focus on improving long-term support from each benefactor. The Nonprofit Marketing Blog recommends that charities weave recurring donation options into their #GivingTuesday campaigns to better establish a connection with their donors. Nonprofits can simplify things by breaking down the daily, weekly or monthly amount that contributors can give to help make a change. Recurring giving, particularly in smaller amounts, can drastically impact a nonprofit's fundraising efforts. Charities must use #GivingTuesday as a platform for promoting their cause and focus on the large impact a small, recurring donation can have. Make sure to check back for more #GivingTuesday advice!