Jan 6, 2016
Forecasters were right - 2015 was another good year for nonprofits as charitable giving rose via online fundraising tools and through the mail.
A study from the Nonprofit Research Collaborative noted 59 percent of respondents said they received donations in 2015 compared with 52 percent reporting financial gifts in 2014. The majority of nonprofits said the money they received over the past year came from major gifts - 55 percent and 44 percent from corporate donations. Both of those figures are up compared with 48 percent and 38 percent respectively from 2014.
Meanwhile, 74 percent of nonprofits surveyed reported they were meeting their fundraising goals for 2015 when researchers checked in during December 2015.
Not only were Americans in a more charitable mood last year, so was the world. The Charities Aid Foundation recently released its World Giving Index which noted people all around the world gave more to nonprofits over the past two years. The survey used data collect from Gallup from 145 nations and found 1.4 billion people donated to nonprofits in 2014 meaning 31.5 percent of people gave to organizations compared with the 28.3 percent in 2013.
The CAF study also found developing countries were just as likely to give toward nonprofits and charities as world powers. Myanmar made it to the top spot for 2015 as 92 percent of the southeast Asian nation's population made donations to a cause and 50 percent volunteered for an organization. The U.S. came in second place.
"The world is becoming a more generous place," John Low, CAF's chief executive, said in a press release. "It is heartening to see that, even during these times of economic uncertainty across the world, people are increasingly likely to donate money to causes that help others. It is also hugely encouraging for the future that so much of the increase in giving has been driven by the younger generation."
Looking toward the future
If last year was any indication of an upswing in donations, then it appears the trend will continue on into 2016. The Philanthropy Outlook report from Indiana University's Lilly Family School of Philanthropy predicted growth in giving for nonprofits in 2015 and concluded the same for 2016, according to The Nonprofit Times. The school's survey said donations from corporations and individuals would rise by 4.8 percent in 2015 and 4.9 percent in 2016.
So far, the future looks bright for nonprofits.