Apr 4, 2013
With more funds being raised from online donation pages and a growing number of charities raising awareness via social media and mobile technologies, it is in a nonprofit's best interest to create a digital presence. When designing an online donation page and website filled with inspiring, informative content to spread awareness of a cause, nonprofit decision makers should consider including some key components to ensure a successful online presence.
What you need to start
According to Domain 7, there are a handful of essentials every website should include to engage modern donors and drive consistent traffic, which generates sustainable donations and online awareness. In an age of heavy reliance on smartphone use and technology, more donors can be reached via mobile devices. Therefore, websites and donation pages should not only be designed with laptops and desktop computers in mind, but also be optimized for easy browsing and navigation on a smartphone and tablet. Creating a mobile-friendly website usually includes reducing the content and options on the website to fit better on a smaller screen, or launching a mobile application to directly connect mobile users with donation options or awareness campaigns.
Furthermore, nonprofit websites should include inspiring, emotionally-driven content that informs the viewer of the mission of the cause, how donations will be used and what other ways contributors can help lend a hand. The content on the website can be easily shared via social media, to further increase awareness. It should also include a combination of text, links, video and picture media to engage the viewer through numerous platforms and create a call to action to spur contributions. The website should be as user-friendly as possible so navigation is easy, information can be reviewed and safe online donations are completed quickly for ultimate convenience to the donor.
An example of an eye-catching nonprofit website is Hesed House's new online strategy to engage donors and volunteers. The Daily Herald reported the nonprofit organization created an online video campaign that shares stories of those impacted by the charity, which provides homeless individuals and families with food, shelter and clothing. Each video offered an engaging story of someone falling on hard times, becoming homeless and eventually finding hope and assistance from Hesed House. The videos can be shared with friends and family easily online, and connect potential donors with the recipients of the charitable work on an emotional level. Hearing the stories of those affected incites empathy in most donors, encouraging them to give and spread the word of the organization online.