Nov 4, 2014
Even in today's mildly recovering economy, it can be difficult to hold on to donors after their initial gift.
Many reasons contribute to this challenge, but it's not one that can't be overcome. So what is the key to donor retention?
Harvey McKinnon of Harvey McKinnon and Associates told npENGAGE that nonprofits simply need to reciprocate donor loyalty.
Specifically, nonprofits should engage supporters in meaningful ways. By interacting through multiple channels of communication and providing contributors with helpful content, charities can build stronger donor relationships.
A transparent and honest approach to communication goes a much longer way with charitable givers. For instance, if donors can see where their money is being allocated, it makes them feel as if their contribution is helping.