End-of-year strategies to increase giving

The last week of the year is one of the most important for charitable donations.

Charity fundraising ideas from industry source The NonProfit Times can help nonprofits maximize their returns during a week that involves a sizable spike in charitable giving.

In the coming days, make sure that your nonprofit gets in touch with all major donors on file. The reason you know to get in touch with them is because they have given to your organization in the past, so don't forget to thank them and let them know their gifts are important to the continued operation and success of your organization. Call them and don't rely on emails, no matter how personalized, sincere or professionally composed.

The sentiment of the holiday season is often a big driver for year-end donations, so don't ignore the somewhat more fleeting nature of these prospective donors. An easy donation process with as few steps as possible will help entice donations in the last days of 2013. A big, colorful button that's easy to see and easy to click is recommended by industry source npENGAGE. Don't forget to test your landing pages and donation process, especially if you've made changes to attract last-minute donations.

The types of payment offered will also vary more in the last-minute spirit of end-of-the-year donations, so make sure your payment processing services are able to take credit cards, debit cards and electronic fund transfers in as many forms as possible. Being able to accept a variety of payment types over the Internet, on the phone and in the office are ideal.

Following up with lapsed pledges and corporate donors who haven't given recently is another worthwhile strategy. A gentle but focused reminder will help pledgers get their donations in before the end of the year. Similarly, a call to corporate donors can encourage a renewal of their partnership with your charity.

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