Crowdfunding for your nonprofit: Part 2

Crowdfunding and peer-to-peer fundraising are increasingly popular techniques that have been used by individuals and nonprofits to raise funds and awareness about their cause.

You can take advantage of the benefits of hosting a peer-to-peer fundraising campaign. Be aware of the different websites that offer resources for this valuable fundraising method.

Available options
Due to the rising popularity of crowdfunding and peer-to-peer fundraising, there are a variety of choices you can choose from. Some options (peer-to-peer sites) cater to the nonprofit industry, while others (crowdfunding sites) may offer a wider international audience.

Popular crowdfunding platforms include:

  • Razoo
  • Crowdrise
  • StartSomeGood
  • Kickstarter
  • Indiegogo

If you're an individual looking to raise money for a cause or project, you should consider different factors before committing to a crowdfunding website. The Fundraising Authority noted that the simplicity of the site, its ability to integrate with social media and the associated fees are particularly important factors that should affect your decision. These elements can also determine the success of your crowdfunding efforts. 

Websites for nonprofits 
Peer-to-peer fundraising platforms are specifically designed for nonprofit organizations looking to accept online donations. Because they are tailored toward charities, the donors who view these sites regularly are looking to contribute specifically to a nonprofit. This helps your organization reach an audience that is already interested in donating to a cause or mission. 

Websites for individuals 
While peer-to-peer platforms engineered to serve nonprofits have advantages and understand the industry, options such as Kickstarter and Indiegogo can help individuals looking to raise money reach a larger and more diverse audience. Kickstarter is a popular website that allows a wide range of users to raise money for a variety of reasons. By campaigning through this platform, you can stand out. 

Indiegogo is an international crowdfunding site. When you uses it as a resource, you can extend your reach across multiple nations. 

Marketing your nonprofit
In addition, a peer-to-peer campaign can serve as a strong and valuable marketing strategy for your organization. As you embark on your journey, you will provide information about your nonprofit to a wider audience made up of individuals who regularly monitor the website you have partnered with to raise money.

It is important that you market your campaign properly. You must clarify:

  1. The reason why you are fundraising,
  2. How much you need,
  3. And where the donations will go. 

Nolo recommended letting individuals know when you need to reach your goal donation amount to help encourage gifts and keep participants in the loop. 

Consider looking at both successful and unsuccessful peer-to-peer fundraising campaigns to know what works well and what your nonprofit should avoid. You can help your organization increase total donations for a specific project that is important to your organization with the help of peer-to-peer fundraising.

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