Crowdfunding for your nonprofit: Part 1

Crowdfunding, or peer-to-peer fundraising can be an especially useful tool for your nonprofit. You can:

  • Reach a wider audience,
  • Increase your fundraising efforts,
  • And contribute to a creative and unique project that will benefit your cause.

Benefits of peer-to-peer fundraising
Harnessing the power of peer-to-peer fundraising can help boost the number of donations you receive. In addition, you can bring more attention to your nonprofit. The Fundraising Authority noted that the increase in peer-to-peer fundraising platforms is particularly impressive.

These sites give you the ability to start a campaign online and gather donations. If you decide to take advantage of this method, use it for a specific project or campaign. Crowdfunding is not intended to be used for general fundraising, and should definitely not replace your annual fund campaign.

Peer-to-peer fundraising campaigns
When deciding on a campaign or project to fund for your nonprofit, you should consider a few different factors. Most importantly, you will want to decide on something that is related to your organization's mission. For example, if your charity is focused on providing quality education to all, consider organizing a campaign for a specific school in need of new computers or books. Partner with the local school and host an event in conjunction with your peer-to-peer fundraising efforts to optimize results.

When selecting a platform for your peer-to-peer campaign, you should consider a number of factors

You want to ensure that your campaign:

  • Engages users and donors,
  • Tells a compelling story,
  • Incorporates social media to connect with a broader audience
  • And tracks your progress.

Consider also incorporating the passions, interests, and lives of your donors. Do not hesitate to use popular culture to increase your peer-to-peer fundraising efforts.

For example, you can center your campaign around selfies from students who would benefit from online contributions. Another example would be to ask students, donors and other participants to make their own album cover in the style of their favorite artist and pose with it and take photographs. Post the pictures as part of your peer-to-peer campaign. 

It is crucial that your nonprofit is able to foster a community that is also passionate about your campaign. Increase the visibility of your efforts across your crowdfunding site by sharing your progress when you accept online donations and encourage the use of social media among donors to raise even more awareness of your cause and progress. 

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