May 16, 2013
Fundraising and spreading cause awareness is best when led in a smaller, tight-knit community. Reaching out to a wider audience may not get as many people involved and invested in the cause for the long run. Organization leaders should understand the significance and long-lasting benefits of developing a community around a cause. Raising money for charity isn't always easy, but it can be a much simpler task if people are willing and ready to continue supporting the organization's initiatives.
How nonprofits impacts communities
When people become interested in a nonprofit, they tend to invest their time, efforts and money into seeing it thrive, states Nonprofit Quarterly. Communities that give to local charities are able to see their impact firsthand. Volunteers and donors like knowing how their money and efforts are influencing the growth of the organization, and if they can, they may want to give more in the long run.
NP Quarterly says creating sustainable initiatives is key, as well, because people will want to be a part of something that is constantly evolving. If an organization has a strong following, it can expand and develop into something that works with a tight group of people and depend on the "ever-changing capacity and assets of their communities."
How communities impact nonprofits
Many nonprofits turn to local groups to make their cause known and find support on a smaller, more intimate scale. The Guardian listed organizations that are creating new outreach methods and developing charity fundraising ideas, many of which are focusing on targeting audiences within specific geographic or interest-based communities.
For instance, FoodCycle is looking to implement new hubs by fundraising locally and creating a strong and sustainable growth strategy. United Response is starting a "Give Where You Live" campaign to encourage families and friends of beneficiaries to purchase goods for their local community.
It's important to make donating money to charity a personal and relevant experience, and organizations are beginning to see how people appreciate seeing a cause impact their societal surroundings. As charities grow and become respected on a bigger scale, they should always turn to the heart of their communities and tend to their most loyal supporters. Growing with donors throughout the process brings about new opportunities to spread cause awareness and gets more people involved.