Oct 18, 2013
Social media is an important factor in any online fundraising strategies. Charities can utilize the power of Facebook, Twitter, Google Plus and other platforms to spread cause awareness and grow a strong follower base. There are many opportunities to increase nonprofit donations online and develop a group of supporters willing to share the mission and values of the organization. Social media offers nonprofits the ability to reach a much larger audience and offer online donation forms to anyone who have access to the Internet. However, harnessing the power of the Web also means promoting and advocating in good taste.
Because social media is so powerful, reaches the masses and offers immediate interaction with donors, nonprofits have to be careful not to make mistakes. There are a few problems that can occur with improper social media marketing, and charities will want to make sure they avoid mishaps on the Internet. A lot of the mistakes nonprofits make on social media are common, yet impactful with fundraising efforts. Poor choices can result in a decreased following, but such mishaps are often easily reversible if the organization takes the time to right any wrongs. Here are five common mistakes to be avoided on social media:
1. Promoting too much
Spreading too much advocacy and promotional material in the social realm can become repetitive. Salesforce says people are bombarded daily with posts and updates on social media enough as it is. Instead of focusing solely on fundraising efforts, vary the content up a little. Try posting educational information, fun pictures from events, other nonprofit's information and organization updates.
2. Not updating enough
Nonprofits should turn to social media to spread exciting news. If they are not, they may be missing the opportunity to share the excitement with their following and get moving on future projects. Additionally, it's important to stay up to date and broadcast relevant news.
3. Failing to connect with other organizations
Nonprofits can benefit from interacting with other charitable foundations on the Web. Some don't think to do so, but developing a strong community with other organizations online will allow them to reach a wider audience and gain support for the cause.
4. Posting updates with typos
Salesforce also points out that while it may seem trivial, sharing updates and statuses with typos affects the nonprofits online reputation. Such small mistakes happen, but grammatical errors can be eliminated if edited or proofread before posting.
5. Ignoring supporters
Social media is all about connecting with people and engaging in a conversation with them. Many nonprofits can forget to interact with supporters and followers on social media, but this should be a priority in order to gain recognition and increase donations.