Arts nonprofits - How to build an audience [VIDEO]

Visual arts play an important role in any local culture, which is why nonprofits need to both attract and retain community audiences. And since ticket sales drive local venues' bottom lines, it's important to sustain a strong and consistent showing at artistic events.

The Wallace Foundation offers pieces of advice to help improve audience engagement and expand donor bases. First, nonprofits must identify a target audience that is particularly receptive to their brand and art form. Once determined, the organization should relentlessly pursue these individuals.

Secondly, local museums and theaters must get all internal personnel on board. A nonprofit that lacks passion will fail to sustain itself.

Tune in next time for more nonprofit tips!

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