Oct 22, 2014
Communications departments are essential for nonprofits because they help build a relationship between the organization and the public. Without a strong marketing and promotions team, there are many missed opportunities to engage supporters, garner donations and raise awareness for a cause.
With the right workers and a strong approach to increasing donations, online and offline, nonprofits can reach the next level. There are many different and unique approaches to building website, managing social media and utilizing other promotional activities, but if organizations don't take the following rules seriously, they may not see as much success:
1. Always check spelling
Grammar and spelling mistakes can make a big difference on a nonprofit's website or in other marketing materials, says npENGAGE. If there are errors, readers will find them, and these problems are a poor reflection on the organization as a whole.
2. Have multiple editors
To combat spelling and grammar issues, it is important to have a handful of editors ready to look over materials before they are put before the public. If nonprofits invest in online donation solutions, they will need to take the time to make sure all pages leading to the donation forms are absolutely perfect.
3. Focus on one call to action
Before taking on too many projects and worse, confusing website visitors, communications teams should stick to one call to action to start, according to Get Fully Funded. This single CTA should be perfected for all potential donors looking to get involved financially with the organization.
4. Include accurate contact information
One of the most common areas for mistakes is the contact page. Ensure that this information is correct because if potential donors are unable to connect with fundraisers, an opportunity is lost. Editing website information can be a quick fix and a lifesaver for most nonprofits.