Jun 27, 2014
If you're in charge of your nonprofit's outreach efforts, it's probably no surprise that technology has integrated with the industry at a rapid rate. As a result, the need to embrace new software, among other things, has become paramount if your charity wants to continue to accept online donations.
Depending on the type of digital technology you currently embrace or plan on adopting in the near future, there are certain strategies that nonprofits can take to ensure that they see a faster return on their technology investment. Listed below are three of pieces of advice to help charities accelerate ROI:
- Outline objectives and measurements of success: There's no way to guarantee that your organization will see an immediate return on their investment, but if you first outline your goals and establish a baseline of what success would be for your group, there's a much better chance that you'll succeed in the long run. Preparation is everything within a growing organization, and approaching new technology adoption without a plan of action is dangerous and ill advised. A step-by-step outline is best practice when it comes to working toward a goal, most notably in software implementations and upgrades. IT systems are often complex and powerful, which means they aren't meant to be tackled in a single day. Your nonprofit should give it time and make sure all parties involved are comfortable moving forward.
- Identify what's most important: After your nonprofit's goals are established, it's then time to prioritize these objectives in order of importance, according to npENGAGE. For example, new donation management software can streamline the way benefactors contribute to your charity, so it may be a good idea to place fundraising goals near the top of the priority list. If social media outreach and engaging with donors is more important, than delegate a team to focus on that. Either way, recurring donors are essential for a successful nonprofit. According to a recent Network for Good study, donors who set up a recurring gift gave an average of 42 percent more per year versus those who only gave once.
- Who's in charge?: Once the pre-planning is done with, a nonprofit must then establish who will take the lead on the new technology initiative, npENGAGE adds. A proper implementation, no matter what the upgrade is, needs a motivated and organized leader, otherwise the project will lose sight of its end goals and fall off course. If your nonprofit is looking to explore new social media channels, then the marketing manager or delegated social media team will be responsible for that. Alternatively, a new IT infrastructure, such as a cloud-based system, will require a broader depth of knowledge, which oftentimes may be a third-party professional. Whatever the case may be, it's important that your charity has a leader who will see the project through each phase and can ensure your nonprofit meets the goals that the goals that you set.